The team at RIMDC built us a beautiful eCommerce site and helped us grow from $50K to over $400K in annual online sales. They feel like an extension of our own team.
Emily Rodriguez
Founder, Maple Leaf Artisan Goods
Maple Leaf Artisan Goods
From $50K to over $400K in annual online sales — how a complete eCommerce overhaul transformed a Canadian artisan brand's digital storefront.
Results at a Glance
Measurable outcomes from eCommerce transformation
$0K
Annual online revenue
0%
Increase in online sales (Q1)
0%
Reduction in cart abandonment
The Journey
Building a thriving online storefront for Canadian artisan goods
The Challenge
Outdated Store, Lost Sales
Maple Leaf Artisan Goods had a passionate customer base but their website was holding them back. Built on an outdated platform, the site wasn't mobile-friendly, had a 68% cart abandonment rate, and generated only $50K in annual online revenue. The checkout process was clunky and didn't support modern payment methods.
1
The Challenge
Outdated Store, Lost Sales
Maple Leaf Artisan Goods had a passionate customer base but their website was holding them back. Built on an outdated platform, the site wasn't mobile-friendly, had a 68% cart abandonment rate, and generated only $50K in annual online revenue. The checkout process was clunky and didn't support modern payment methods.
2
Discovery
eCommerce Audit & Strategy
We conducted a thorough audit of their existing store, analyzed competitor eCommerce experiences, mapped the customer journey, and identified the key friction points driving cart abandonment. We recommended a full Shopify migration with a UX-first approach.
Phase 1
Shopify Migration & UX Overhaul
We migrated all products, customer data, and order history to Shopify, designed a mobile-first storefront with streamlined navigation, and built an optimized checkout flow with Apple Pay, Google Pay, and Shop Pay integration. Page load times dropped from 6 seconds to under 2.
3
Phase 1
Shopify Migration & UX Overhaul
We migrated all products, customer data, and order history to Shopify, designed a mobile-first storefront with streamlined navigation, and built an optimized checkout flow with Apple Pay, Google Pay, and Shop Pay integration. Page load times dropped from 6 seconds to under 2.
4
Phase 2
Social Commerce & SEO Content
We integrated Instagram Shopping and Facebook Shops, created SEO-optimized product descriptions targeting artisan and handmade goods keywords, and launched an email marketing automation series for abandoned carts and post-purchase upsells.
Results
$400K in Annual Revenue
Online sales jumped 85% in the first quarter alone. Cart abandonment dropped from 68% to 33%. Within 12 months, annual online revenue grew from $50K to over $400K. The brand now generates 60% of total revenue through their online store, up from 15%.
5
Results
$400K in Annual Revenue
Online sales jumped 85% in the first quarter alone. Cart abandonment dropped from 68% to 33%. Within 12 months, annual online revenue grew from $50K to over $400K. The brand now generates 60% of total revenue through their online store, up from 15%.
Client Feedback
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