Check Your Website’s SEO Foundations

Use Google PageSpeed Insights to test. Slow sites lose visitors and rank lower.

Test key pages on a phone: text, navigation, forms, and horizontal scrolling.

HTTPS is a ranking signal. Check for the padlock icon in your browser's address bar.

Your sitemap helps search engines discover and index all your pages efficiently.

Broken links hurt user experience and waste crawl budget. Use Screaming Frog or Ahrefs to audit.

Make each page title unique, descriptive, and relevant to the content.

Meta descriptions don't directly affect rankings but improve click-through rates from search results.

Use one H1 per page, then H2s for sections, H3s for subsections. This helps search engines understand your content structure.

Alt text helps search engines understand images and improves accessibility. Be descriptive but concise.

Internal linking distributes page authority and helps users discover related content on your site.

This is essential for appearing in local search results and Google Maps. Claim yours at business.google.com.

Inconsistent business info confuses search engines. Audit your listings on directories, social media, and your website.

Get listed on Yellow Pages Canada, Canadian Business Directory, Yelp Canada, and industry-specific directories.

Respond to all reviews (positive and negative). Encourage satisfied customers to leave Google reviews.

Create dedicated pages for each city or region you serve with localized content and keywords.

Consistent publishing signals to search engines that your site is active and authoritative.

Research what your audience searches for and create content that matches their intent (informational, transactional, etc.).

Check that the page offers useful original information and identifies the preferred URL for duplicate versions.

Review whether the page answers the topic clearly and completely; there is no required word count.

Every page should guide visitors toward a next step: contact form, phone call, download, or purchase.

GA4 is the current standard. Verify it's collecting data by checking real-time reports.

Search Console shows how Google sees your site, which queries bring traffic, and any indexing issues.

Without conversion tracking, you can't measure ROI. Set up goals for form submissions, phone calls, and purchases.

Monthly reports help you spot trends, identify issues early, and make data-driven decisions.

Core Web Vitals (LCP, INP, CLS) are ranking factors. Monitor them in Search Console or PageSpeed Insights.