From page 5 to top 3 rankings — a Kingston law firm's journey to 300% more organic leads through comprehensive local SEO strategy.
Measurable outcomes delivered within 6 months
Increase in organic leads
Lower cost per lead vs Google Ads
Page 1 keyword rankings
From invisible to industry leader in Kingston's legal market
Mitchell & Associates was a well-respected Kingston law firm relying entirely on word-of-mouth referrals. Their website was outdated, not mobile-friendly, and ranked on page 5+ for every competitive legal keyword. They were spending heavily on Google Ads with a high cost per lead and poor conversion rates.
Mitchell & Associates was a well-respected Kingston law firm relying entirely on word-of-mouth referrals. Their website was outdated, not mobile-friendly, and ranked on page 5+ for every competitive legal keyword. They were spending heavily on Google Ads with a high cost per lead and poor conversion rates.
We conducted a full technical SEO audit, competitive analysis of Kingston-area law firms, and keyword research targeting high-intent legal search terms. We identified 40+ keyword opportunities with strong local search volume and achievable competition levels.
We rebuilt their website for speed and mobile responsiveness, optimized their Google Business Profile, built consistent local citations across 30+ Canadian legal directories, and implemented schema markup for legal services.
We rebuilt their website for speed and mobile responsiveness, optimized their Google Business Profile, built consistent local citations across 30+ Canadian legal directories, and implemented schema markup for legal services.
We launched a targeted content marketing campaign with practice-area pages, FAQ content addressing common legal questions in Ontario, and guest contributions to local business publications. Each piece was designed to capture specific search intent.
Within 6 months, Mitchell & Associates moved from page 5 to top 3 rankings for 15+ competitive legal keywords. Organic leads increased 300%, cost per lead dropped 60% compared to their previous Google Ads spend, and they were able to reduce paid advertising budget while growing their practice.
Within 6 months, Mitchell & Associates moved from page 5 to top 3 rankings for 15+ competitive legal keywords. Organic leads increased 300%, cost per lead dropped 60% compared to their previous Google Ads spend, and they were able to reduce paid advertising budget while growing their practice.
RIMDC completely transformed our online presence. Within 6 months, our organic traffic tripled and we're now ranking on the first page for our most important keywords. More importantly, we're seeing real leads come through.
Owner, Mitchell & Associates Law
Contact us today for a free consultation. We'll analyze your current situation and provide actionable recommendations—no obligation required.
Contact us today for a free consultation. We'll analyze your current situation and provide actionable recommendations.
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