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Campaign Strategy & Planning
We develop comprehensive ad strategies aligned with your business goals — whether that's generating leads, driving online sales, increasing store visits, or building brand awareness across Canada.
Turn Meta Ad Spend Into a Better Customer Path
Connect the offer, audience, creative, placement, landing experience, and measurement so Facebook and Instagram campaigns can be improved as one conversion system.
- Month-to-month
- Free consultation
- Kingston & Canada-wide
Paid social campaigns
Improve Every Part of the Meta Campaign System
Full-service Facebook and Instagram ad management
We treat audience, offer, creative, placement, landing page, and measurement as one campaign system that improves through controlled testing.
- 02
Audience Research & Targeting
We build precise audience segments using demographics, interests, behaviors, custom audiences, and lookalike audiences to ensure your ads reach the Canadians most likely to become customers.
- 03
Ad Creative & Copywriting
Our team creates scroll-stopping ad creatives — images, videos, carousels, and Stories — paired with compelling copy that drives action. We A/B test continuously to find what resonates.
- 04
Campaign Management & Optimization
We manage your campaigns daily, adjusting bids, budgets, placements, and targeting based on real-time performance data. Our goal is to continuously lower your cost per acquisition.
- 05
Retargeting & Remarketing
We set up pixel tracking, custom conversions, and retargeting campaigns that re-engage website visitors, abandoned cart users, and past customers with personalized messaging.
- 06
Reporting & ROAS Tracking
Monthly reports with clear metrics: impressions, clicks, conversions, cost per result, and return on ad spend (ROAS). We track every dollar so you know exactly what your investment delivers.
Facebook & Instagram Ads FAQ
Common questions about Meta advertising
Question 1 of 4
How much should I budget for Facebook and Instagram ads?
We recommend a minimum ad spend of $500-$1,000 CAD per month for local campaigns and $2,000+ for broader Canadian campaigns. The right budget depends on your industry, competition, and goals. During our free consultation, we'll recommend a budget that gives your campaigns enough data to optimize effectively.
We recommend a minimum ad spend of $500-$1,000 CAD per month for local campaigns and $2,000+ for broader Canadian campaigns. The right budget depends on your industry, competition, and goals. During our free consultation, we'll recommend a budget that gives your campaigns enough data to optimize effectively.
Early data may appear soon after launch, but it is not enough to predict a campaign's outcome. Timing depends on budget, audience size, conversion volume, and Meta's learning process, so we agree on an evaluation window and report what the data actually supports.
We configure campaign and data-handling controls around the requirements you and your legal advisers identify, including consent and messaging workflows where applicable. Compliance depends on the full business process, data use, platform setup, and jurisdiction, so legal counsel should confirm your obligations.
The right placement depends on where your audience is active, the available formats, the objective, and observed results. We can begin with Meta's current forecast and a controlled placement test, then adjust the mix using campaign data.
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