Campaign Strategy & Planning
We develop comprehensive ad strategies aligned with your business goals — whether that's generating leads, driving online sales, increasing store visits, or building brand awareness across Canada.
Facebook & Instagram Advertising
Reach your ideal customers on the world's largest social platforms. We create and manage high-performing Facebook and Instagram ad campaigns that drive real business results — from brand awareness to lead generation and direct sales.
Our Meta Advertising Services
Full-service Facebook and Instagram ad management
Audience Research & Targeting
We build precise audience segments using demographics, interests, behaviors, custom audiences, and lookalike audiences to ensure your ads reach the Canadians most likely to become customers.
Ad Creative & Copywriting
Our team creates scroll-stopping ad creatives — images, videos, carousels, and Stories — paired with compelling copy that drives action. We A/B test continuously to find what resonates.
Campaign Management & Optimization
We manage your campaigns daily, adjusting bids, budgets, placements, and targeting based on real-time performance data. Our goal is to continuously lower your cost per acquisition.
Retargeting & Remarketing
We set up pixel tracking, custom conversions, and retargeting campaigns that re-engage website visitors, abandoned cart users, and past customers with personalized messaging.
Reporting & ROAS Tracking
Monthly reports with clear metrics: impressions, clicks, conversions, cost per result, and return on ad spend (ROAS). We track every dollar so you know exactly what your investment delivers.
Facebook & Instagram Ads FAQ
Common questions about Meta advertising
Question 1 of 4
How much should I budget for Facebook and Instagram ads?
We recommend a minimum ad spend of $500-$1,000 CAD per month for local campaigns and $2,000+ for broader Canadian campaigns. The right budget depends on your industry, competition, and goals. During our free consultation, we'll recommend a budget that gives your campaigns enough data to optimize effectively.
We recommend a minimum ad spend of $500-$1,000 CAD per month for local campaigns and $2,000+ for broader Canadian campaigns. The right budget depends on your industry, competition, and goals. During our free consultation, we'll recommend a budget that gives your campaigns enough data to optimize effectively.
You can start seeing results within the first week of launching campaigns. However, Meta's algorithm needs 3-7 days to exit the 'learning phase' and optimize delivery. We typically see campaigns hit their stride within 2-4 weeks, with ongoing improvements as we test and refine.
Yes. All our campaigns comply with PIPEDA (and Quebec's Law 25). We implement proper consent mechanisms, handle customer data responsibly, and ensure ad targeting respects Canadian privacy regulations. We also follow CASL requirements for any email/messaging follow-ups.
Since both platforms run through Meta's ad manager, we typically recommend running on both and letting the algorithm optimize placement. However, if your audience skews younger (18-34), Instagram may deserve more focus. For B2B or older demographics, Facebook often performs better. We use data to determine the optimal mix for your business.
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