LinkedIn Content Strategy
We develop content calendars with a mix of thought leadership articles, industry insights, case studies, and engagement-driven posts designed to position your executives and brand as authorities in your field.
LinkedIn Marketing
Turn LinkedIn into your most powerful B2B lead generation channel. We help Canadian businesses build thought leadership, create engaging professional content, and run targeted ad campaigns that reach decision-makers.
Our LinkedIn Marketing Services
B2B-focused LinkedIn strategy and execution
Executive Profile Optimization
We optimize leadership profiles for search visibility and credibility — headlines, summaries, experience sections, and content strategy that positions your team as industry experts prospects want to connect with.
LinkedIn Company Page Management
Full management of your company page including regular posting, employee advocacy coordination, showcase pages for service lines, and community engagement that builds brand visibility.
LinkedIn Ads & Sponsored Content
We manage LinkedIn ad campaigns including Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads. Targeting by job title, company size, industry, and seniority ensures your budget reaches qualified decision-makers.
Lead Generation & Outreach
Strategic connection building and warm outreach sequences that start conversations with ideal prospects. We combine organic engagement with Sales Navigator strategies for a sustainable pipeline.
Employee Advocacy Programs
We help you leverage your team's networks by creating shareable content, training employees on LinkedIn best practices, and coordinating amplification that multiplies your organic reach.
LinkedIn Marketing FAQ
Common questions about LinkedIn for B2B
Question 1 of 4
Why is LinkedIn important for B2B businesses?
LinkedIn is where 80% of B2B leads originate from social media. With over 24 million Canadian members, it's the only platform designed specifically for professional networking. Decision-makers actively use LinkedIn to research vendors, discover solutions, and evaluate potential partners — making it the highest-converting social platform for B2B.
LinkedIn is where 80% of B2B leads originate from social media. With over 24 million Canadian members, it's the only platform designed specifically for professional networking. Decision-makers actively use LinkedIn to research vendors, discover solutions, and evaluate potential partners — making it the highest-converting social platform for B2B.
LinkedIn Ads are the most expensive social platform, with average CPCs of $5-$12 CAD. However, the quality of leads is typically much higher. We recommend a minimum monthly ad budget of $2,000-$5,000 CAD for meaningful results. The higher cost per click is offset by higher conversion rates and deal values in B2B.
Absolutely. CEO and executive content consistently outperforms company page content by 3-5x on LinkedIn. Buyers want to hear from real people, not brands. We help executives develop authentic voices and posting habits that generate visibility without consuming their time.
For company pages, 3-5 posts per week performs well. For executive profiles, 2-4 posts per week is optimal. Consistency matters more than volume. We develop sustainable content calendars and can handle everything from strategy to writing to posting.